LYNN KING / FLEURIT PARFUMS

Aesthetic Everything Awards Nominations

• Best New Niche Fragrance Brand

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FLEURIT PARFUMS /flur-ree/ – a San Diego, California, USA based niche fragrance house, conceived in early 2022 by Lynn King, a New York native living in, and embracing, the coastal allure of Southern California. FLEURIT PARFUMS represents an elegant departure from the mainstream world of designer and celebrity fragrances. Lynn King, the visionary Founder, CEO, and Creative Director of FLEURIT PARFUMS. Lynn's passion for fragrance goes beyond creating captivating scents; it extends to every facet of her brand. FLEURIT PARFUMS epitomizes pure opulence, a fusion of East Coast determination, the serene elegance of California, and the unrivaled craftsmanship of France. It was important to Lynn to use the most exquisite, highest quality raw materials and natural molecules from all over the world. "In creating a fragrance, it's your passion and authenticity that should resonate." At FLEURIT PARFUMS we take great pride in the fact that our scents are not mass-produced but meticulously crafted to transcend the ordinary, to resonate with the soul, and to invoke a sense of quiet luxury that lingers in your presence. She prefers to work behind the scenes, her meticulous involvement in crafting not only the fragrances but also the bottles, packaging, and logo ensures that each element resonates with her vision of quiet luxury and understated elegance. Lynn's career spanned two decades in the fashion industry for luxury designers, punctuated by the joys of motherhood and an interlude in screenwriting. Yet, her true calling beckoned, and she dared to fulfill her dream – to create something she loved: perfume. “My goal is simple: create scents that embrace a natural vibe without overpowering it. I want my fragrances to be your best-kept secret leaving a trace of allure that sparks curiosity.” FLEURIT PARFUMS is the culmination of Lynn's life journey, a symphony of scents infused with her indomitable spirit, an embodiment of her refined taste and reverence for the art of fragrance. “ Be remembered because of the scent you left behind.”

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