Larry MacPhee

Larry MacPhee

  • Address:
    2055 Luna Rd
    Carrollton, TX 75006

  • Phone:
    (800) 633-8872

  • Web:

Larry MacPhee

Chief Marketing Officer for EltaMD, Inc.


Larry has more than 25 years experience in various executive marketing roles. Initially he worked in media, ultimately taking a role as a COO of a regional ad agency in Dallas, Texas. He left there to begin his own marketing firm, which was purchased by Omnicom where he held a SVP position, integrating various agencies disciplines in the service of clients such as PepsiCo, P&G, GSK, Pfizer, Vogue and TAP Pharmaceuticals. After leaving Omnicom and starting his own consultancy, Larry was hired by Swiss-American to increase the visibility of the company’s brands. He saw the opportunity to leverage existing Swiss-American technology in the physician-dispensed channel under a newly created brand. In 2007, as an executive at Swiss-American, he designed and launched the EltaMD brand. Adding both staff and SKUs, the brand has grown (according to Kline Research, 2014) to be the largest sun screen brand in the physician-dispensed category. Since launch through 2015, EltaMD CAGR has exceeded 30%. In 2012 Larry along with two partners and a private equity group purchased Swiss-American, enhancing the company’s ability to grow.


US Military Academy at West Point
Graduate work at Insead, Fontainebleau
Siebel Systems Target Account Selling

Memberships and Associations:

CMO Council
Member Conference Board 
Direct Marketing Association 
West Point Association of Graduates


Swiss-American in addition to owning the EltaMD brand, operates a complete CDMO. Occupying 135,000 sq ft, Swiss-American formulates, mixes and packages over 200 different products for over 30 clients.

EltaMD is a brand sold only to physicians for resale to their patients.


EltaMD sun care, skin care and aesthetic skin care products


The Wall Street Journal (Oct. 2015) said EltaMD UV Clear sunscreen is “the cult favorite on the tip of every dermatologist’s tongue”. Thousands of dermatologists, plastic surgeons and other medical professionals recommend EltaMD products to their patients.


Ask your Account Manager about the EltaMD “Pillows & Products” December Promotion for authorized physicians.

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